Marketing Dictionary

another definition in the dictionary:

Pricing_Strateg-the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.

National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.

Goals

aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a specified time period.



see also:

Pure_Monopoly
a marketing situation in which there is only one seller of a product. See Pure Competition. ...

another definition in the dictionary:

Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.

Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.

Channel_Power
the circumstances - economic or social that allow one channel member to control another. See Channel ...

another definition in the dictionary:

Customer_Orient-see Customer-Oriented Management.

Display_Aids-see Visual Aids.

Price_Adjustmen
allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specifi ...

another definition in the dictionary:

Import_Quota-a government-imposed limit on the number, quantity or value of a product to be imported, usually to protect local industry.

Brand_Family-See Family Brand.

Cooperative_Adv
advertising sponsored by two or more organisations to promote the goods or services of each. ...

another definition in the dictionary:

KISS_Principle-acronym for 'Keep It Simple and Straightforward'

Product_Adverti-advertising in which a company promotes a particular good or service.

Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...

another definition in the dictionary:

Multiple_Pricin-see Flexible Pricing.

Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.


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