another definition in the dictionary:
Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
the idea that products contain elements of both goods and services in varying degrees.
Rollout
the launch of a new product on a region by region basis as opposed to a national introduction, the r ...
another definition in the dictionary:
Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Make_or_Buy_Dec
a choice sometimes faced by a manufacturing company when considering the acquisition of a new produc ...
another definition in the dictionary:
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
Compensation-remuneration for work done on behalf of another.
Cooling_Off_Per
a short period of time, usually a few days, in which purchasers of a product may void a sale contrac ...
another definition in the dictionary:
Purchase_Labora-See Accelerated Test Marketing.
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
MCA
abbrev. Media Council of Australia ...
another definition in the dictionary:
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
Service_Mix-the range of services offered by a services marketing company.