another definition in the dictionary:
Sales_Potential-an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Goods_Services_
the idea that products contain elements of both goods and services in varying degrees.
see also:
Brand
a name, sign, symbol or design, or some combination of these, used to identify a product and to diff ...
another definition in the dictionary:
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Segmentation_St
specific marketing approaches available to, or taken by, a firm in relation to the market segment or ...
another definition in the dictionary:
Electronic_Shel-see Shelf-Talkers
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Progressive_Com
a sales commission system in which the commission rate increases as the salesperson sells more goods ...
another definition in the dictionary:
Free_Market-a market place which has minimum direct involvement of government in market decisions.
Benefit_in_Rese-see Incentive Close.
Product_Positio
a tool used in comparing consumer perception of the differences between products or brands, consumer ...
another definition in the dictionary:
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Consideration_S-see Evoked Set.
Divisional_Sale
a sales manager with responsibility for the sales activities of one of the operating divisions of a ...
another definition in the dictionary:
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
