another definition in the dictionary:
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Goodwill
the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
see also:
AFMA
abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand. ...
another definition in the dictionary:
Consideration_S-see Evoked Set.
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.
Source-see Sender.
Group_Influence
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or pur ...
another definition in the dictionary:
Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.
Buyer_Intention-a method of predicting future demand for a product by asking potential buyers for their likely requirements.
AIA
abbrev. Advertising Institute of Australia. ...
another definition in the dictionary:
AIM-abbrev. Australian Institute of Management.
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
Product_Line_Br
a brand name applied to several products within a product line. See Product Line, Individual Brand N ...
another definition in the dictionary:
ADI-See Area of Dominant Influence.
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
