Marketing Dictionary

another definition in the dictionary:

Custom_Marketin-marketing activity in which a company attempts to satisfy the unique needs of every customer, also called Market Atomisation Strategy. See Disaggregated Market, Complete Segmentation, Customised Marketing Mix.

Goodwill

the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.



see also:

Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments. ...

another definition in the dictionary:

Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.

Brand_Insistenc-the stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference, Brand Recognition.

Global_Marketin
marketing the same or very similar products to world markets with essentially the same promotion, al ...

another definition in the dictionary:

Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.

Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.

Marginal_Analys
the determination of the change in total revenue and total cost that results from the sale of one mo ...

another definition in the dictionary:

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.

Complementary_P
the pricing of one product at the optimum level, regardless of cost or profit considerations, so tha ...

another definition in the dictionary:

Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.

Bar_Code_Scanne-see Scanner Systems.

Current_Ratio
the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expr ...

another definition in the dictionary:

Channel_of_Dist-see Marketing Channels.

Make_or_Buy_Dec-a choice sometimes faced by a manufacturing company when considering the acquisition of a new product - to lease or purchase a product or to manufacture it internally.


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