another definition in the dictionary:
Service_Mix-the range of services offered by a services marketing company.
Merchandise_All-of their products.
federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...
another definition in the dictionary:
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.
Adaptive_Contro
a system of marketing control which allows for changes to be made to marketing objectives during a p ...
another definition in the dictionary:
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Corporate_Objec
specific, realistic and measurable goals which an organisation plans to achieve within a given perio ...
another definition in the dictionary:
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Generics-see Generic Brand.
Early_Majority
the group in a market who are more deliberate than the innovators and the early adopters in making p ...
another definition in the dictionary:
Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.
Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...
another definition in the dictionary:
Last_Chance_Clo-see Standing Room Only.
Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.