Marketing Dictionary

another definition in the dictionary:

Service_Mix-the range of services offered by a services marketing company.

Merchandise_All-of their products.

Government_Mark

federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.



see also:

Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...

another definition in the dictionary:

Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.

Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.

Adaptive_Contro
a system of marketing control which allows for changes to be made to marketing objectives during a p ...

another definition in the dictionary:

Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.

Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.

Corporate_Objec
specific, realistic and measurable goals which an organisation plans to achieve within a given perio ...

another definition in the dictionary:

Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.

Generics-see Generic Brand.

Early_Majority
the group in a market who are more deliberate than the innovators and the early adopters in making p ...

another definition in the dictionary:

Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.

Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...

another definition in the dictionary:

Last_Chance_Clo-see Standing Room Only.

Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error