another definition in the dictionary:
Manufacturers_R-see Manufacturers' Agent.
Grade_Label
a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
see also:
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Marketing_Ethic
the standards or moral principles governing the marketing profession. ...
another definition in the dictionary:
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Me_Too_Competit
see Follow-the-Leader Strategy, Breakthrough Opportunities. ...
another definition in the dictionary:
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Secondary_Packa
a box or other protective wrapping in which the product in its primary package is kept until ready f ...
another definition in the dictionary:
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
Above_the_Line_-advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
Introductory_Al
see Slotting Allowance. ...
another definition in the dictionary:
Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.
Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.
