another definition in the dictionary:
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Green_Marketing
the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.
see also:
Logistical_Func
one of the three kinds of functions (with transactional functions and facilitating functions) perfor ...
another definition in the dictionary:
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
Backward_Market-see Reverse Marketing Channel.
Advertising_Med
see Advertising Media. ...
another definition in the dictionary:
Solitary_Surviv-see Sole Survivor.
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
AIA
abbrev. Advertising Institute of Australia. ...
another definition in the dictionary:
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Complex_Decisio
in consumer behaviour, buying which is associated with the purchasing of high-involvement products w ...
another definition in the dictionary:
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
Case_Allowance
discount allowed on products sold to retailers to encourage them to purchase in larger quantities. S ...
another definition in the dictionary:
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
State_of_Mind_S-see Psychographics.
