Marketing Dictionary

another definition in the dictionary:

Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.

Green_Marketing

the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.



see also:

New_Product_Dup
the introduction by a company of a product that is known to the market but new to the company. See I ...

another definition in the dictionary:

Conference_Sell-a selling situation in which a salesperson enlists the assistance of other people in the company (technicians, engineers, etc.) in meeting with a group of buyers from different firms to explain a new product or discuss problems and opportunities. See Group Selling, Team Selling.

Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.

Inventory
finished goods stored in a warehouse. ...

another definition in the dictionary:

Inelasticity_of-demand which is not greatly affected by a change in the price of the product. See Elasticity of Demand.

Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.

Image_Persisten
the idea that images may persist long after an organisation has changed, for example, one government ...

another definition in the dictionary:

Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.

Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.

Laggards
those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adop ...

another definition in the dictionary:

Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.

Significance-see Substantiality.

Redemption_Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number ...

another definition in the dictionary:

Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.

Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.


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