another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Grey_Market
the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
see also:
Blue_Sky_Laws
legislation intended to prevent sales to gullible investors. ...
another definition in the dictionary:
Consumer_Wearou-a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Microsales_Anal
the analysis of the sales performance of an organisation during a particular accounting period by cl ...
another definition in the dictionary:
Class_Rate-the standard charge for the shipment of goods by a carrier.
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Capital_Items
long-lived business assets (buildings, plant and equipment, etc) of a firm. ...
another definition in the dictionary:
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Asch_Phemonenon
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to b ...
another definition in the dictionary:
Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
Divergent_Acqui
difersification into new or unrelated businesses. See Convergent Acquisition, Diversification. ...
another definition in the dictionary:
Employee_Poachi-the act of enticing key employees from one competing firm to another.
Product_Failure-a product that does not meet management expectations in the marketplace.
