another definition in the dictionary:
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
Consumer_Needs_
Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for d ...
another definition in the dictionary:
Exclusive_Assor-an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies, Broad Assortment, Deep Assortment, Scrambled Assortment.
Franchise_Exten-see Brand Extension.
Reflective_Prob
neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stim ...
another definition in the dictionary:
Laboratory_Test-see Accelerated Test Marketing.
Customer_Servic-a wide variety of activities intended to ensure that customers receive the goods and services they require to satisfy their needs or wants in the most effective and efficient manner possible.
Non_Durable_Goo
see Consumer Non-Durables ...
another definition in the dictionary:
Blanket_Contrac-see Blanket Purchase Order.
Off_Price_Retai-a retail store specialising in buying leading brand items in bulk for resale at discount prices.
Market_Driven_E
an economy controlled by market forces rather than by government action. ...
another definition in the dictionary:
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.
Combination_Bra
emphasising a corporate or family name as well as an individual brand name in product marketing. See ...
another definition in the dictionary:
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Scrambled_Merch-see Scrambled Assortment.