another definition in the dictionary:
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Greying_of_Aust
a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
see also:
Product_Based_M
a marketing structure of an organisation in which staff specialists have responsibility for various ...
another definition in the dictionary:
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Sales_Response_
a measure of the likely level of sales in a given period at different levels of expenditure on any o ...
another definition in the dictionary:
Odd_Even_Pricin-see Odd Pricing.
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...
another definition in the dictionary:
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Sales_Orientati
see Selling Concept. ...
another definition in the dictionary:
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
Sales_Represent-a salesperson, an individual employed to sell goods on behalf of a producer or some other member of a marketing channel by contacting prospective customers and developing in them an interest in the company's products.
Opinion_Leader
an individual who actively provides opinions about products to others or from whom views, opinions a ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
CIF_Pricing-see Cost-Insurance-Freight Pricing.
