another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Gross_Margin_Qu
a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.
see also:
Cognitive_Disso
a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirabl ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Consumer_Goods
items purchased by consumers for personal and household use, consumer goods are classified as durabl ...
another definition in the dictionary:
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
Media_Mix
the combination of media types used to carry the advertiser's message. ...
another definition in the dictionary:
Intangibles-see Services.
Nonverbal_Commu-the transmission of a message from sender to receiver without using words. See Body Language, Kinesic Communication, Proxemic Communication, Tactile Communication.
Scanner_Systems
electronic equipment which allows product bar codes to be read, the information recorded by the scan ...
another definition in the dictionary:
Served_Market-that part of the total market which a company decides to target, also called the Target Market.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
