another definition in the dictionary:
Franchise_Exten-see Brand Extension.
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
the total market value of goods and services produced by a nation in a year.
Labelling
activities associated with the design and content of the wording on a product or package which ident ...
another definition in the dictionary:
Pure_Competitio-a marketing situation in which there are a large number of sellers of a product which cannot be differentiated and, thus, no one firm has a significant influence on price. Other prevailing conditions are ease of entry of new firms into the market and perfect market information. Also referred to as Perfect Competition and Atomistic Competition. See Monopolistic Competition.
Press_Release-an announcement released to the news media by a government body, organisation or firm, usually to obtain publicity or to offset some negative reaction to it or its products, also called a News Release.
Shelf_Life
the period of time in which a product can remain on display in a retail store before the expiration ...
another definition in the dictionary:
Probabilistic_M-a statistical tool in which the probability that an event will occur again is estimated using historical data, for example, in sales forecasting past purchasing behaviour is used to estimate the degree of probability with which consumers will purchase the same item again.
SBU-abbrev. Strategic Business Unit.
Embedding
a form of subliminal advertising, the concealing of imagery in various products and advertisements t ...
another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Niche_Marketing
see Concentrated Marketing ...
another definition in the dictionary:
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
Ego_States
a proposition in transactional analysis that every person has three mental conditions - parent ego s ...
another definition in the dictionary:
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.