another definition in the dictionary:
Promotional_Bud-the sum allocated in a particular accounting period for expenditure on promotion.
Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
Gross_Profit
the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
see also:
Proxemic_Commun
a form of nonverbal communication or body language in which messages are conveyed from one person to ...
another definition in the dictionary:
Freight_Absorpt-a pricing method in which the manufacturer bears some or all of the freight costs involved in transporting the goods to the customer. See Delivered Pricing.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Objections
any form of sales resistance offered by a buyer to a salesperson. ...
another definition in the dictionary:
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Organisational_-the way in which a firm has arranged its lines of authority and communication, and allocated duties and responsibilities, the structure may be of a divisional, geographic or functional kind or some combination of these. See Functional Organisation, Geographic Organisation, Line Organisation, Product Organisation.
Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...
another definition in the dictionary:
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
EEC-abbrev. European Economic Community.
Field_Research
see Primary Research. ...
another definition in the dictionary:
BCG-abbrev. Boston Consulting Group.
Concept_Develop-a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), in order to obtain their reaction. See Product Testing, New Product Development.
Four_Ps
the four major controllable variables of the marketing mix - product, price, promotion and place. ...
another definition in the dictionary:
ATC-See Average Total Cost.
Non_Durable_Goo-see Consumer Non-Durables
