another definition in the dictionary:
Service_Insepar-see Inseparability.
the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Source_Objectio
an objection by a prospective buyer levelled against the firm represented by the salesperson. ...
another definition in the dictionary:
S_Type_Response-a response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace. See C-Type Response.
APN-abbrev. Australian Product Number.
Leasing
the granting, under contract, of use of a product for an agreed upon period of time in return for a ...
another definition in the dictionary:
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Qangos-acronym for Quasi-autonomous Non-government Agencies.
Sales_Orientati
see Selling Concept. ...
another definition in the dictionary:
Agribusiness-the marketing of food and fibre products.
Floor_Price-see Price Floor.
Encoding
the translation of a message into code by a sender so that it can be relayed through a medium to a r ...
another definition in the dictionary:
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Experience_Curv-see Learning Curve.
Marketing_Myopi
short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in t ...
another definition in the dictionary:
FMCG-abbrev. Fast Moving Consumer Goods.
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.