another definition in the dictionary:
Polyopoly-a market situation in which there are no large sellers but many small ones.
Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.
a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Standardised_Ma
a strategy employed by a multinational company in attempting to use one marketing mix to sell its pr ...
another definition in the dictionary:
Retail_Mix-the mix of variables, including location, merchandise, communications, price, services, physical attributes and personnel, which form the overall strategic marketing components of retailing.
Flyer-a promotional leaflet or mailing piece.
Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...
another definition in the dictionary:
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Corporate_Strat-see Strategic Planning.
Competitive_Str
planning intended to give a company a competitive advantage over its competitors. ...
another definition in the dictionary:
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of ...
another definition in the dictionary:
No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Customer_Driven
a system of distribution designed with customer requirements rather than a company's convenience in ...
another definition in the dictionary:
Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.