another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
the total revenue from all sales to customers in a specified period.
Comparison_Pric
a pricing method in which the price for a new product is set by comparing the benefits it offers to ...
another definition in the dictionary:
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Functional_Midd-see Functional Wholesalers.
Image_Utility
the value given to a product by virtue of the fact that it brings satisfaction to the user in creati ...
another definition in the dictionary:
Designated_Mark-See Area Of Influence.
Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.
Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods wit ...
another definition in the dictionary:
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
Experience_Curv
see Learning Curve. ...
another definition in the dictionary:
ADMA-abbrev. Australian Direct Marketing Association.
Automatic_Merch-the selling of goods by use of vending machines.
Galvanic_Skin_R
a physiological testing technique in which the electrical conductivity of the skin is measured to ch ...
another definition in the dictionary:
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.