Marketing Dictionary

another definition in the dictionary:

Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.

Scrambled_Merch-see Scrambled Assortment.

Gross_Sales

the total revenue from all sales to customers in a specified period.



see also:

Australian_Asso
an association representing the interests of large marketing companies in the advertising industry. ...

another definition in the dictionary:

Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.

Repositioning
arranging for a product or brand to occupy some other clear and distinctive position in the market a ...

another definition in the dictionary:

Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.

Federation_of_A-an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.

Marketing_Analy
see Marketing Audit. ...

another definition in the dictionary:

Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.

Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.

Discount_Store
see Discount House. ...

another definition in the dictionary:

Differentiated_-one of four possible approaches (with concentrated segmentation strategy, market segment expansion strategy and product line expansion strategy) available to a firm in relation to the segment or segments it wishes to target, in a differentiated segmentation approach a firm operates in several or all segments and targets different products to each. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy.

Brand_Familiari-the awareness consumers have of a particular brand.

Discount
a reduction off the list price offered by a producer to a buyer, five types of discounts are common: ...

another definition in the dictionary:

ADI-See Area of Dominant Influence.

Installations-a classification of industrial goods which includes land, buildings and major equipment.


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