another definition in the dictionary:
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Group_Sales_Tra
the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
see also:
Evaluative_Prob
questions posed by salespeople to help their understanding of a prospective customer's feelings on a ...
another definition in the dictionary:
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.
Broad_Assortmen
an assortment strategy in which a reseller decides to carry a wide range of related product lines. S ...
another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Perceived_Risk-see Risk.
Closed_Promotio
a sales promotion which is available only to a specific, high-potential target, for example, a bank ...
another definition in the dictionary:
Arbitrary_Metho-see All-We-Can-Afford Method.
Corporate_Patro-advertising which encourages customers to patronise the firm. See Corporate Advertising.
Selling_Concept
the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its ...
another definition in the dictionary:
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a s ...
another definition in the dictionary:
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
