another definition in the dictionary:
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.
the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
Product_Portfol
the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width. ...
another definition in the dictionary:
Self_Liquidator-a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.
Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.
External_Market
relatively uncontrollable factors outside the firm which influence its decision making. See Internal ...
another definition in the dictionary:
Panel_Test-a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
Account_Manager
a sales representative responsible for a major customer account or group of major accounts, also ref ...
another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate departme ...
another definition in the dictionary:
Brand_Map-see Perceptual Mapping.
Competitive_Str-planning intended to give a company a competitive advantage over its competitors.
Outside_Order_T
a salesperson who visits customers to write up orders but is not responsible for persuading them to ...
another definition in the dictionary:
Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.
Distortion-see Selective Distortion.