Marketing Dictionary

another definition in the dictionary:

FAS-abbrev. Free-alongside-Ship (at port of export).

Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.

Group_Selling

a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.



see also:

Fear_Appeals_in
advertising messages which use fear as their focus, often employed in public service announcements, ...

another definition in the dictionary:

Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.

Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

At_Home_TV_Shop
a form of non-store retailing in which products are shown on a television screen and presented enthu ...

another definition in the dictionary:

Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.

Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.

Indirect_Denial
handling a buyer's objection by initially admitting the validity of the objection in order to mainta ...

another definition in the dictionary:

Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.

Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..

Specialty_Distr
a distributor that concentrates on one product line but carries a deep assortment within the line. ...

another definition in the dictionary:

Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.

Pareto_s_Princi
the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent ...

another definition in the dictionary:

Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.

Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.


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