another definition in the dictionary:
Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Growth_Rate
see Market Growth Rate.
see also:
Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...
another definition in the dictionary:
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Automatic_Respo
see Routine Response Behaviour. ...
another definition in the dictionary:
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Reseller_Market
the market consisting of wholesalers and retailers who buy products for resale purposes. ...
another definition in the dictionary:
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Recycling
the collection and processing of used materials for reuse. ...
another definition in the dictionary:
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
Market_Developm-a strategy by which a company seeks growth by taking its existing products into new markets.
Heterogeneous_S
shopping goods perceived by consumers as markedly different in quality and attributes, price is cons ...
another definition in the dictionary:
Black_Box_Model-a model used in the study of the buying behaviour of consumers, the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
Non_Store_Retai-the merchandising of goods by means other than retail shops, merchandising by mail order, vending machines, telephone, door-to-door, etc.
