another definition in the dictionary:
Anticipatory_Pr-the practice of setting a somewhat higher price than would otherwise have been chosen in expectation of cost inflation, government price control, or similar environmental circumstance.
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
see Market Growth Rate.
Follower_Role
see Market Follower. ...
another definition in the dictionary:
Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is common ...
another definition in the dictionary:
Single_Brand_Na-a brand name which is not accompanied by any other family or corporate brand name, for example, 'Surf' washing powder, 'Pal' dog food, etc. Sometimes called an Individual Brand name. See Individual Brand Name, Corporate Branding, Family Brand, Product Line Brand Name.
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
Burst_Advertisi
a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expend ...
another definition in the dictionary:
Banded_Offers-see Banded Pack.
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Sales_Tactics
the planned day-to-day activities of the sales team when implementing the strategies it hopes will a ...
another definition in the dictionary:
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
Pressure_Sellin
see High Pressure Selling. ...
another definition in the dictionary:
National_Introd-the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.