another definition in the dictionary:
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.
Department_Stor
a large retail store offering a wide variety of goods in different departments. See Full-Line Depart ...
another definition in the dictionary:
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Front_of_Counte
the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display ...
another definition in the dictionary:
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Process_Materia
a classification of goods bought by organisations for incorporation into a product, the process mate ...
another definition in the dictionary:
Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
AIO_Statements
expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychogra ...
another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Divisional_Mark
a marketing manager with responsibility for the marketing activities of one of the operating divisio ...
another definition in the dictionary:
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.