Marketing Dictionary

another definition in the dictionary:

Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.

Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.

Growth_Strategi

the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.



see also:

Spot_Buy
in advertising, the buying of media time in a few selected markets only. ...

another definition in the dictionary:

Command_System-see Planned Economy, Controlled Allocation System.

Durables-see Consumer Durables.

Modes_of_Transp
the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc. ...

another definition in the dictionary:

Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.

Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.

Bundling
the practice of offering two or more products or services as a single package at a special price, al ...

another definition in the dictionary:

Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.

Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.

Phantom_Freight
a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier ...

another definition in the dictionary:

Rebate-a temporary price reduction to encourage immediate purchase.

Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.

Account_Represe
a salesperson with direct responsibility for one specific major account or a group of major accounts ...

another definition in the dictionary:

Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.

Organisational_-see Industrial Services.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error