another definition in the dictionary:
Competitive_Sco-the breadth or narrowness of an organisation's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.
Marketing_Analy-see Marketing Audit.
Growth_Strategi
the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
see also:
Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...
another definition in the dictionary:
Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.
Market_Developm-a strategy by which a company seeks growth by taking its existing products into new markets.
Downside_Elasti
a term used in reference to the sensitivity of consumers to a decrease in the price of a particular ...
another definition in the dictionary:
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.
Full_Function_M
see Full-Service Wholesaler. ...
another definition in the dictionary:
GNP-abbrev. Gross National Product
Prototype-rly version of a new product made or built specifically for trialling and testing.
Exclusivity
see Exclusive Agreements, Exclusive Distribution. ...
another definition in the dictionary:
Closed_End_Ques-a question which allows a respondent to choose an answer from a given list. See Open-End Question.
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Awareness_Set
the brands of which a consumer is aware, normally, the awareness set will be less than the total set ...
another definition in the dictionary:
Significance-see Substantiality.
AMA-abbrev. American Marketing Association
