Marketing Dictionary

another definition in the dictionary:

Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.

Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.

Guarantee

a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.



see also:

Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...

another definition in the dictionary:

Display_Aids-see Visual Aids.

Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.

Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...

another definition in the dictionary:

Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.

Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.

Special_Event_P
reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to ...

another definition in the dictionary:

Consumer_Sales_-excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.

Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.

Sliding_Commiss
a compensation method in which salespeople are paid commissions at a changing rate depending on the ...

another definition in the dictionary:

Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.

Competition-see Competitors.

Contract_Law
the body of law relating to contracts. ...

another definition in the dictionary:

Model-a set of variables and their interrelationships which are designed to represent some some real system or process. See Macromodel, Microanalytical Model.

Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.


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