another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...
another definition in the dictionary:
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
Decline_Stage_-the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced. See Product Life Cycle, Introductory Stage, Growth Stage, Maturity Stage.
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
another definition in the dictionary:
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
Order_Processin-all of the activities related to filling a customer's order - checking the order, prices, terms, customer credit and stock levels, producing an invoice, picking the goods from the warehouse, packing and shipping them, and collecting payment.
Convenience_Pro
a category of consumer product purchased frequently and with little thought and effort. ...
another definition in the dictionary:
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
FIS_Pricing-see Free-in-Store Pricing.
Marketing_Commu
the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well a ...
another definition in the dictionary:
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.
Marketing_Era
the period following the end of the Second World War which saw the emergence of the marketing concep ...
another definition in the dictionary:
Route_Salesforc-a sales team consisting of salespeople who call on existing customers to take orders for the company's products, the route sales force does not sell in the traditional sense, but merely inspects a retailer's shelves and restocks them as required.
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.