another definition in the dictionary:
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
see also:
Assortment_Stra
options available to a reseller in determining the assortment of products and services to be carried ...
another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Actionability-one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation, actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility, Measurability, Substantiality.
Electronic_Reta
the use by customers of computer terminals in conveniently located shopping kiosks to call up produc ...
another definition in the dictionary:
Corporate_Famil-see Family Brand.
Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
Price_Discounti
see Discount. ...
another definition in the dictionary:
Product_Objecti-an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.
Consumables-see Consumer Non-Durables.
Odd_Even_Pricin
see Odd Pricing. ...
another definition in the dictionary:
Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
Sales_Promotion-a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
Behaviouristic_
the division of a market into groups according to their knowledge of, and behaviour towards, a parti ...
another definition in the dictionary:
Market_Based_Ma-a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
