another definition in the dictionary:
Backward_Market-see Reverse Marketing Channel.
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
a method of collecting qualitative marketing research data in which respondents are asked to imagine they are dreaming or fantasising, whilst in this state, a researcher seeks their emotional reactions to particular products and brands. See Qualitative Marketing Research.
CBD
abbrev. Central Business District. ...
another definition in the dictionary:
Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Grey_Market
the importing of particular goods by firms which have not been appointed by the manufacturer as offi ...
another definition in the dictionary:
Database-eting.
Durables-see Consumer Durables.
Product_Leverag
see Brand Leveraging. ...
another definition in the dictionary:
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.
Market_Skimming
a pricing approach in which the producer sets a high introductory price to attract buyers with a str ...
another definition in the dictionary:
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
One_Level_Chann
a marketing channel in which there is only one intermediary (for example, a retailer) between manufa ...
another definition in the dictionary:
Kanban-see Just-In-Time Inventory System.
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.