another definition in the dictionary:
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.
Halo_Effect
the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
see also:
Added_Value
the increased worth of a firm's offering as a result of marketing, four factors which generate the a ...
another definition in the dictionary:
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
Qualified_Avail
the individuals and organisations in a particular market who are interested in a product, can afford ...
another definition in the dictionary:
Selective_Selli-see Selective Distribution.
Cold_Canvassing-see Cold Calling
Selling_Formula
various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selli ...
another definition in the dictionary:
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Australian_Bure-an Australian government agency which classifies organisations according to their economic activity, and collects and disseminates statistical information about Australian industry.
FOC
abbrev. Front-of-Counter. ...
another definition in the dictionary:
Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.
Marketing_Progr-the combination of all of an organisation's marketing plans.
Current_Ratio
the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expr ...
another definition in the dictionary:
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
