another definition in the dictionary:
European_Econom-a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.
Consumer_Attitu-see Attitudes.
Hard_Sell_Appro
an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
see also:
Money_Based_Com
other organisations offering products on which a company's potential customers might spend their mon ...
another definition in the dictionary:
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Sales_Office-premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.
Economic_Enviro
factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the bu ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.
Analytical_(Soc
one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeopl ...
another definition in the dictionary:
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Broad_Assortmen-an assortment strategy in which a reseller decides to carry a wide range of related product lines. See Assortment Strategies, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
House_Accounts
see Direct Accounts. ...
another definition in the dictionary:
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Publicity
corporate or product promotion that is obtained free of charge. ...
another definition in the dictionary:
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
