another definition in the dictionary:
Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Hedonists
who habitually seek pleasurable experiences, individuals who, by nature, seek products which provide them with the most pleasure, without regard to calories, sugar content, salt content, cholesterol levels, colouring or preservative additives, and so on, hedonists are above-average consumers of chocolates, soft drinks, beer, etc.
see also:
Probability_Sam
a sample in which each individual within a total population has a known chance of being chosen. ...
another definition in the dictionary:
Closing_Signals-see Buying Signals.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Personal_Income
the wages, salary, etc. earned by an individual. ...
another definition in the dictionary:
Industrial_Prod-categories of goods and services bought by organisations for use in production or in the operation of their business, classes include installation, accessories, raw materials, component parts, supplies, and services.
Bias-see Interviewer Bias.
ADI
See Area of Dominant Influence. ...
another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Industrial_Prod-categories of goods and services bought by organisations for use in production or in the operation of their business, classes include installation, accessories, raw materials, component parts, supplies, and services.
Continuity
the scheduling of media exposures of a particular advertisement or campaign evenly within a given pe ...
another definition in the dictionary:
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.
Prestige_Pricin
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhib ...
another definition in the dictionary:
Formal_Product-see Actual Product.
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
