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Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
Bagman-an eighteenth century term of British origin for a salesperson.
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
Probability_Sam
a sample in which each individual within a total population has a known chance of being chosen. ...
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Lagged_Effect-see Lagged Response.
Marketing_Oppor-the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study t ...
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Route_Salesforc-a sales team consisting of salespeople who call on existing customers to take orders for the company's products, the route sales force does not sell in the traditional sense, but merely inspects a retailer's shelves and restocks them as required.
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...
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Publicity-corporate or product promotion that is obtained free of charge.
Equipment_Based-Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.
Marketing_Resea
the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to ...
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Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
Sales_Tactics-the planned day-to-day activities of the sales team when implementing the strategies it hopes will achieve its objectives.
Sales_Territory
a method of evaluating sales territory performance in which a model depicting the environmental fact ...
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Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Buy_Classes-buying situations categorised according to the prior experience of the buyer with the product and supplier, buy classes can be classified as straight rebuys, modified rebuys and new tasks. See Modified Rebuy, New Task Buying, Straight Rebuy.