another definition in the dictionary:
Sales_Force_Com-a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
see also:
Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...
another definition in the dictionary:
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Buyer-the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buying Centre.
Generic_Adverti
advertising a category or class of product rather than a particular brand, as in 'Butter is good for ...
another definition in the dictionary:
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.
Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...
another definition in the dictionary:
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
FMCG
abbrev. Fast Moving Consumer Goods. ...
another definition in the dictionary:
Acceptable_Pric-an expectation in the minds of consumers regarding price levels for a product category, consumers are reluctant to buy below the acceptable price range for fear that the product will be inferior, or above it because the expected benefit of the product is not worth the price.
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Brand_Switching
the changing of support and conviction for one brand to a competing brand. See Brand Loyalty. ...
another definition in the dictionary:
Recycling-the collection and processing of used materials for reuse.
Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.
