another definition in the dictionary:
Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Explanatory_Var-see Experimental Variables.
Heterogeneity
see Variability.
see also:
Representative
see Sales Representative. ...
another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
Deceptive_Packa
packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume ...
another definition in the dictionary:
Channel_of_Dist-see Marketing Channels.
FARB-abbrev. Federation of Australian Radio Broadcasters.
Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...
another definition in the dictionary:
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Source
see Sender. ...
another definition in the dictionary:
Competitive_Sco-the breadth or narrowness of an organisation's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Decline_Stage_
the final stage of the product life cycle (after introductory stage, growth stage and maturity stage ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.
