another definition in the dictionary:
Knockoffs-a colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items, knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
Bundled_Pricing-see Bundling.
see Variability.
Seasonal_Discou
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better ...
another definition in the dictionary:
Audit-see Marketing Audit.
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Marketing_Advan
the competitive edge that can be gained by more accurately identifying customer needs and wants and ...
another definition in the dictionary:
Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Possession_Util
the value given to a product by virtue of the fact that the purchaser has the legal right to own and ...
another definition in the dictionary:
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...
another definition in the dictionary:
Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.
Limited_Line_St
the decision by a producer to offer a lesser number of product variations than is possible. See Full ...
another definition in the dictionary:
Marketing_Contr-an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.
Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.