Marketing Dictionary

another definition in the dictionary:

Contingent_Meth-see 'What if...' Method (of handling sales objections.)

Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.

Heterogeneous_S

shopping goods perceived by consumers as markedly different in quality and attributes, price is consequently less important. See Homogeneous Shopping Goods, Shopping Goods.



see also:

Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...

another definition in the dictionary:

Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.

Aversive_Factor-qualities about people that turn others against them and may prevent the development of successful working relationships.

Redemption
the conversion of a sales promotion coupon to a purchase. ...

another definition in the dictionary:

Product_Depth_(-see Product Line Length.

Out_of_Stock_Co-the cost of sales lost when a particular item is not available when ordered by a customer.

Promotional_All
a price reduction or discount granted by a manufacturer to a member of the marketing channel in retu ...

another definition in the dictionary:

Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.

FAS-abbrev. Free-alongside-Ship (at port of export).

Price_Fixing
agreement or collusion between competitors to maintain certain fixed price levels to avoid competiti ...

another definition in the dictionary:

Brand_Monopoly-a circumstance in which a particular brand dominates a market.

Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.

Sales_Administr
a marketing control measure used to determine whether the amount spent on sales administration in a ...

another definition in the dictionary:

Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.

House_Accounts-see Direct Accounts.


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