another definition in the dictionary:
DSS-abbrev. Decision Support System.
Personal_Income-the wages, salary, etc. earned by an individual.
Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
see also:
Contractual_Ver
a form of vertical marketing system in which independent firms at different levels of distribution a ...
another definition in the dictionary:
Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Lexicographic_M
a model used in the study of consumer decision processes to evaluate alternatives, the idea that if ...
another definition in the dictionary:
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
Resale_Price_Ma
a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may ...
another definition in the dictionary:
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
Gross_Margin_Qu
a common form of sales assignment, goal or target used to measure a salesperson's performance, a gro ...
another definition in the dictionary:
Marketing_Oppor-the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
