another definition in the dictionary:
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Hierarchy_of_Ne
see Maslow's Hierarchy of Needs.
see also:
Continuous_Mark
on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Market ...
another definition in the dictionary:
Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.
Pure_Monopoly
a marketing situation in which there is only one seller of a product. See Pure Competition. ...
another definition in the dictionary:
Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.
Panel_Test-a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
Outer_Directed_
one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) i ...
another definition in the dictionary:
Market_Driven_E-an economy controlled by market forces rather than by government action.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...
another definition in the dictionary:
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
Geographic_Pric-see Geographical Pricing.
Internal_Inform
a stage in the consumer buying process for a low-involvement product, past experiences with items in ...
another definition in the dictionary:
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
