Marketing Dictionary

another definition in the dictionary:

Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

High_Contact_Re

a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.



see also:

Bells_and_Whist
the optional features built into a basic product to satisfy or impress as large as possible a number ...

another definition in the dictionary:

Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.

Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.

Direct_Marketin
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-us ...

another definition in the dictionary:

Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.

Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.

Delivered_Prici
a pricing method in which the final price to the buyer is adjusted to include transportation costs, ...

another definition in the dictionary:

Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.

Scanning-see Environmental Scanning.

Display_Aids
see Visual Aids. ...

another definition in the dictionary:

Encoding-the translation of a message into code by a sender so that it can be relayed through a medium to a receiver. See Communication Process, Decoding.

Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.

Brainstorming
an idea generating process commonly used in new product development, the process encourages open com ...

another definition in the dictionary:

Account_Penetra-a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic way or simply 'milking' major accounts.

Non_Durable_Goo-see Consumer Non-Durables


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