another definition in the dictionary:
Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.
Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low-Involvement Products.
see also:
Consumer_Produc
categories of goods and services bought by consumers for their personal use, classes include conveni ...
another definition in the dictionary:
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...
another definition in the dictionary:
Product_Elimina-the decision to drop a product (for example, in the decline stage of its life cycle) in order to use the costs associated with it to enhance profits or to release resources that could be more effectively used in other ways.
Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.
Customer_Traini
training in the proper and efficient use of equipment given by a vendor to its customer's employees, ...
another definition in the dictionary:
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Image_Oriented_
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Service_Intangi-see Intangibility.
Bonus_Plan
a scheme for additional payments to salespeople to be made at the discretion of management for a par ...
another definition in the dictionary:
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.
