Marketing Dictionary

another definition in the dictionary:

Inventory-finished goods stored in a warehouse.

High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.

High_Price_Stra

a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.



see also:

Economic_Enviro
factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the bu ...

another definition in the dictionary:

Brand_Awareness-see Brand Familiarity.

Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.

Competitive_Bid
a process in which buyers request potential suppliers to submit quotations or tenders for a proposed ...

another definition in the dictionary:

Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.

Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.

Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys. ...

another definition in the dictionary:

ASC-abbrev. Advertising Standards Council.

Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.

Route_Salesforc
a sales team consisting of salespeople who call on existing customers to take orders for the company ...

another definition in the dictionary:

Special_Event_P-reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.

Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.

Area_Market_Pot
an estimate of the amount of sales, in units and dollars, that might be possible in a given territor ...

another definition in the dictionary:

Channel_Levels-see Channel Length.

Corporate_Famil-see Family Brand.


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