another definition in the dictionary:
Distribution_Ch-see Marketing Channels.
Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.
customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
DPI
abbrev. Disposable Personal Income. ...
another definition in the dictionary:
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Physical_Risk
concern in the buyer's mind that the product being considered for purchase will be harmful, unhealth ...
another definition in the dictionary:
Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.
Corporate_Patro-advertising which encourages customers to patronise the firm. See Corporate Advertising.
Custom_Publishi
the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers a ...
another definition in the dictionary:
Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
ASC-abbrev. Advertising Standards Council.
Redemption_Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number ...
another definition in the dictionary:
Arbitrary_Metho-see All-We-Can-Afford Method.
Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.