another definition in the dictionary:
Buyer_Involveme-a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. See High-Involvement Products, Low-Involvement Products.
Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.
High_Touch_Serv
customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
see also:
Expert_Forecast
a sales forecasting method in which outside specialists or industry experts - economists, academics, ...
another definition in the dictionary:
Questionnaire_-an instrument used for soliciting responses in a marketing research survey, a list of questions.
Generics-see Generic Brand.
Market_Accessib
see Accessibility. ...
another definition in the dictionary:
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.
Purchasing_Perf
the establishment of criteria by which the performance of purchasing officers can be assessed and of ...
another definition in the dictionary:
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Monopolistic_Co
a market situation in which there are many sellers and many buyers of products which can be differen ...
another definition in the dictionary:
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
Intensive_Distr-making a product available in as many outlets as are willing to stock it. See Distribution Intensity, Exclusive Distribution, Selective Distribution.
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
