another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Personal_Income-the wages, salary, etc. earned by an individual.
Historical_Anal
an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
see also:
Rational_Appeal
advertising messages, usually product-feature based, in which advertisers attempt to achieve their o ...
another definition in the dictionary:
Deceptive_Packa-packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume of the contents is greater than it actually is. See Ullage.
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
Brand_Name
the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark. ...
another definition in the dictionary:
Channel_Levels-see Channel Length.
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Oligopsony
a market situation in which there are only a few buyers. ...
another definition in the dictionary:
Prototype-rly version of a new product made or built specifically for trialling and testing.
Planning-see Strategic Planning, Marketing Planning, Sales Planning.
One_Level_Chann
a marketing channel in which there is only one intermediary (for example, a retailer) between manufa ...
another definition in the dictionary:
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Assorting-the practice of putting together a wide variety of produce in one location, as in a department store.
Ideal_Brand_Mod
a model used to study consumer evaluation of alternative products, the consumer compares actual bran ...
another definition in the dictionary:
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
