another definition in the dictionary:
Closing-urchase from a buyer, getting an order.
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
see also:
Service_Insepar
see Inseparability. ...
another definition in the dictionary:
Retailers-members of the distribution channel who sell directly to the consumer.
Speciality_Merc-a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.
Qualitative_Obj
objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as ...
another definition in the dictionary:
Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.
Off_Price_Retai-a retail store specialising in buying leading brand items in bulk for resale at discount prices.
Sampling_Frame
the source from which sampling units (respondents) are chosen in a marketing research study, commonl ...
another definition in the dictionary:
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Kickback-a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise.
DSS
abbrev. Decision Support System. ...
another definition in the dictionary:
Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.
Minor_Decisions-see Minor Points Close.
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...
another definition in the dictionary:
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
Monopsony-a market situation in which there is only one buyer.
