another definition in the dictionary:
FABS-acronym for Features and Benefits Selling.
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Hoisting_the_Fl
an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
see also:
Buyer_Involveme
a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. ...
another definition in the dictionary:
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Agent
an intermediary or middleman who facilitates the flow of goods and services from producer to end-use ...
another definition in the dictionary:
Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Dissociative_Gr
groups with whom an individual does not wish to be associated, groups whose use of a product will de ...
another definition in the dictionary:
Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Activity_Report-reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Shopping_Goods
consumer goods that the customer typically compares for suitability, quality, price, features, etc. ...
another definition in the dictionary:
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
Environmental_M-see Megamarketing.
Product_Line_Ex
adding depth to an existing product line by introducing new products in the same product category, p ...
another definition in the dictionary:
Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
