another definition in the dictionary:
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Sliding_Down_th
a pricing method in which the initial price is set at the highest possible level and then gradually ...
another definition in the dictionary:
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
another definition in the dictionary:
Marketing_Syner-the principle in marketing that the whole is greater than the sum of the parts, putting the marketing mix variables together in a way that achieves maximum effect.
Australian_Mark-an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Business Management, the aims of the Institute include the provision of aid and support to members in the furtherance of their careers, and the representation of the best interests of members to business, governments and the public.
Free_alongside_
a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated wi ...
another definition in the dictionary:
Personality-the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.
Disaggregated_M-a market in which separate products must be made for each customer because each has different needs, also referred to as Complete Segmentation. See Customised Marketing Mix, Market Atomisation Strategy.
Promotional_All
a price reduction or discount granted by a manufacturer to a member of the marketing channel in retu ...
another definition in the dictionary:
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Bagman
an eighteenth century term of British origin for a salesperson. ...
another definition in the dictionary:
Dummy_Media_Veh-a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.