another definition in the dictionary:
Merchant-_an independent marketing intermediary.
Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.
Hold_Strategy
a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
see also:
Customer_Relati
a division of an organisation with responsibility for ensuring that customers are satisfied with the ...
another definition in the dictionary:
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
AFCO-abbrev. Australian Federation of Consumer Organisations.
Laggards
those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adop ...
another definition in the dictionary:
Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Deep_Assortment
an assortment strategy in which a reseller decides to carry many variants of each product in the ran ...
another definition in the dictionary:
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.
Imagery
the symbols, images or graphic representations used in advertising to suggest a particular mood or f ...
another definition in the dictionary:
Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Alternative_Adv
advertising which uses media other than the traditional media, examples of alternative advertising i ...
another definition in the dictionary:
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Sales_Agents-see Outside Sales Facilities.
