another definition in the dictionary:
KIPS-abbrev. Key Influence People.
Buying_Signals-signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy.
a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
Indirect_Compet
a product that is in a different category altogether but which is seen as an alternative purchase ch ...
another definition in the dictionary:
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Bundling
the practice of offering two or more products or services as a single package at a special price, al ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Majority_Fallac
the erroneous belief that the biggest segment of a market will be the most profitable one for a firm ...
another definition in the dictionary:
R_and_D-abbrev. Research and Development.
Boston_Consulti-a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 1970. See Boston Consulting Group Portfolio Analysis Matrix.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Federation_of_A-an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.
Single_Brand_Na
a brand name which is not accompanied by any other family or corporate brand name, for example, 'Sur ...
another definition in the dictionary:
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
Barriers_to_Ent-see Access Barriers, Market Entry Barrier.