another definition in the dictionary:
SKU-abbrev. Stock-Keeping Unit.
Individual_Prod-see Product Item.
forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
Product_Portfol
an examination of each of the products manufactured or distributed by the company to assess future m ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Price_Leadershi
a situation which occurs when one or a few companies, usually larger companies, are consistently the ...
another definition in the dictionary:
Palletisation-the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment.
Selective_Deman-demand for a specific brand within a particular product class.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
another definition in the dictionary:
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...
another definition in the dictionary:
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
Profit_and_Loss
an accounting statement showing income, expenditure and profit over a given period. ...
another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Consumer_Attitu-see Attitudes.