another definition in the dictionary:
New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
Home_Shopping
forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
see also:
Public_Policy_E
that part of a firm's external environment which consists of controversial issues or matters of conc ...
another definition in the dictionary:
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Assorting
the practice of putting together a wide variety of produce in one location, as in a department store ...
another definition in the dictionary:
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Imagery
the symbols, images or graphic representations used in advertising to suggest a particular mood or f ...
another definition in the dictionary:
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
In_Suppliers
suppliers who are already well known to an organisation and from whom they will purchase with confid ...
another definition in the dictionary:
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Full_Function_M
see Full-Service Wholesaler. ...
another definition in the dictionary:
Open_System-any system or enterprise (nation or business firm) that is affected by external forces.
Extensive_Decis-see Extensive Problem Solving.
