Marketing Dictionary

another definition in the dictionary:

Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.

Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.

Homogeneous_Sho

shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.



see also:

Database
eting. ...

another definition in the dictionary:

Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.

FAS-abbrev. Free-alongside-Ship (at port of export).

Communications
see Marketing Communication. ...

another definition in the dictionary:

Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.

Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.

Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...

another definition in the dictionary:

Cross_Over_Sell-see Cross-Selling.

Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.

House_Accounts
see Direct Accounts. ...

another definition in the dictionary:

Qangos-acronym for Quasi-autonomous Non-government Agencies.

Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.

Line_Retrenchme
see Product Line Retrenchment. ...

another definition in the dictionary:

Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.

Source-see Sender.


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