another definition in the dictionary:
Manufacturers_A-an agent or representative used by manufacturers to supplement or even replace their own sales staff. See Outside Sales Facilities.
discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Dissonance-see Cognitive Dissonance.
Inflation
an economic situation in which rising prices result in a fall in the purchasing value of money. ...
another definition in the dictionary:
Response_Sellin-a elementary form of selling, common in retailing, in which the salesperson simply responds to the customer's demands, little creativity or persuasion is used.
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Delivered_Prici
a pricing method in which the final price to the buyer is adjusted to include transportation costs, ...
another definition in the dictionary:
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Broadening_Conc
the extension of marketing as a business philosophy to encompass the marketing activities of non-pro ...
another definition in the dictionary:
Bargaining_Powe-the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Question_Marks
a classification of products or strategic business units used in the Boston Consulting Group Product ...
another definition in the dictionary:
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.