another definition in the dictionary:
Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Horizontal_Co_O
shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
see also:
Social_Marketin
the design, implementation and control of marketing activity intended to promote social causes or id ...
another definition in the dictionary:
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.
Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.
Brand_Licensing
the leasing of the use of a brand to another company. ...
another definition in the dictionary:
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.
Homogeneous_Sho-shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.
Qualitative_Obj
objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as ...
another definition in the dictionary:
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Selling_Proposi
see Unique Selling Proposition. ...
another definition in the dictionary:
Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
