another definition in the dictionary:
Management_by_O-an evaluation and control system in which individual salespeople set goals and objectives for themselves that are acceptable to management, progress towards these goals and objectives is reviewed periodically.
Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
see also:
Atmospherics
the combination of store decor, physical characteristics and amenities provided by a retailer to dev ...
another definition in the dictionary:
Formal_Product-see Actual Product.
Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the no ...
another definition in the dictionary:
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
Product_Extensi
the introduction of a product that is known to the company but which has features or dimensions whic ...
another definition in the dictionary:
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
Ethics
see Marketing Ethics. ...
another definition in the dictionary:
Specialty_Goods-consumer goods for which the customer has strong preference and is prepared to search for extensively to select and purchase the most suitable. See Convenience Goods, Shopping Goods.
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
AIM
abbrev. Australian Institute of Management. ...
another definition in the dictionary:
Guided_Dreams_-a method of collecting qualitative marketing research data in which respondents are asked to imagine they are dreaming or fantasising, whilst in this state, a researcher seeks their emotional reactions to particular products and brands. See Qualitative Marketing Research.
Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.
