another definition in the dictionary:
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Brand_Loyalists
consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscui ...
another definition in the dictionary:
Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Information_Flo
the information about products, potential customers, consumer needs and wants, etc. that is passed f ...
another definition in the dictionary:
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
Brand_Recogniti
the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but ha ...
another definition in the dictionary:
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
Chain_Store-a group of retail stores, centrally owned and managed, generally carrying the same kind of merchandise.
Home_Shopping
forms of non-store retailing which include television home shopping (in which articles are demonstra ...
another definition in the dictionary:
False_Objection-see Hidden Objection, Objections.
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Redemption_Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number ...
another definition in the dictionary:
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.