another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
Horizontal_Mark
a market for a product which is bought by many industries. See Vertical Market.
Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
see also:
Sales_Represent
a salesperson, an individual employed to sell goods on behalf of a producer or some other member of ...
another definition in the dictionary:
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Explanatory_Var
see Experimental Variables. ...
another definition in the dictionary:
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Direct_Marketin
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-us ...
another definition in the dictionary:
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.
Emotional_Risk
the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purcha ...
another definition in the dictionary:
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
Regulatory_Envi
that part of the firm's external marketing environment on which legal and political forces act to ch ...
another definition in the dictionary:
Field_Research-see Primary Research.
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
