another definition in the dictionary:
Multiple_Pricin-see Flexible Pricing.
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
a market for a product which is bought by many industries. See Vertical Market.
the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired mar ...
another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Negotiated_Pric
a price agreed upon for the supply of goods or services by both buyer and seller. ...
another definition in the dictionary:
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Franchising
an arrangement in which a supplier grants a dealer the right to sell a product in return for some pe ...
another definition in the dictionary:
People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Market_Segment_
one of four possible market segmentation approaches (with concentrated segmentation strategy, produc ...
another definition in the dictionary:
Limited_Line_Re-a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
Interviewer_Bia
intentional or unintentional prompting by a marketing researcher which affects the interviewee's res ...
another definition in the dictionary:
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.