another definition in the dictionary:
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.
Benefits_Sought
the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segment ...
another definition in the dictionary:
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
Sliding_Down_th-a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.
Segmentation_St
specific marketing approaches available to, or taken by, a firm in relation to the market segment or ...
another definition in the dictionary:
Selling_Proposi-see Unique Selling Proposition.
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Closed_Promotio
a sales promotion which is available only to a specific, high-potential target, for example, a bank ...
another definition in the dictionary:
Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by ...
another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
Advertising_Sta
a body comprising representatives from the retail trade, trade unions, academics, advertising agenci ...
another definition in the dictionary:
Distribution_Ma-see Physical Distribution Management.
Drummers-a nineteenth century term of American origin for a travelling salesperson.