another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Product_Adverti-advertising in which a company promotes a particular good or service.
Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.
see also:
Market_Minimum
the level of sales that a firm can expect to achieve in a market without promotional effort of any k ...
another definition in the dictionary:
High_Involvemen-products for which the buyer is prepared to spend considerable time and effort in searching. See Low-Involvement Products.
Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.
In_Magazine_Rec
to test the effectiveness of advertising, individuals selected from the target market are asked to l ...
another definition in the dictionary:
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).
Marketing_Myopi
an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 19 ...
another definition in the dictionary:
Corporate_Famil-see Family Brand.
Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.
Marketing_Myopi
an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 19 ...
another definition in the dictionary:
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
Closing_Skill-the ability of a salesperson to obtain the buyer's commitment to the purchase.
