another definition in the dictionary:
Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.
Perceived_Risk-see Risk.
see Hypermarket.
Convergent_Dive
Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Div ...
another definition in the dictionary:
Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.
Blanket_Contrac-see Blanket Purchase Order.
DIY_Goods
goods produced for the 'do-it-yourself' market. ...
another definition in the dictionary:
Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Marketing_Inter
independent firms which assist in the flow of goods and services from producers to end-users, they i ...
another definition in the dictionary:
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
FOC-abbrev. Front-of-Counter.
Expected_Return
cepted. Also called the Expected Value Method and Expected Value Analysis. ...
another definition in the dictionary:
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Sales_Promotion
a marketing control measure used to determine whether the amount spent on sales promotion was excess ...
another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Private_Label-see Private Brand.