another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
Scrambled_Merch
see Scrambled Assortment. ...
another definition in the dictionary:
Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Channel_System
a method of linking customers and intermediaries by means of an integrated communication network, pr ...
another definition in the dictionary:
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
Multiple_Public
a term used in non-profit marketing in reference to the fact that non-profit organisations must mark ...
another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
List_Brokers-firms which compile and sell mailing and prospect lists.
Odd_Pricing
pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-E ...
another definition in the dictionary:
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Determinance_Mo
a model used in the study of consumer decision processes to evaluate alternative brands. The idea th ...
another definition in the dictionary:
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.