another definition in the dictionary:
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
Iceberg_Princip
a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
see also:
Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...
another definition in the dictionary:
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.
Copyright
protection in law afforded to authors, musicians, artists, etc. in respect to the works they have cr ...
another definition in the dictionary:
Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.
Australian_Prod-a number allocated systematically to a product to distinguish it by producer, size, style, etc, the number, also translated into bar code form, is used in marketing decision-making, including stock control and inventory level adjustment. See Bar Code.
Samples
products distributed free of charge to prospective buyers to promote future purchases. ...
another definition in the dictionary:
Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Marginal_Analys
the determination of the change in total revenue and total cost that results from the sale of one mo ...
another definition in the dictionary:
Expense_Quota-the amount budgeted for a salesperson for expenses associated with making sales in a territory, used as a cost control measure by sales managers.
Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
Sales_Force_Mix
the mix of individual territory representatives, national account sales teams, telemarketers, etc in ...
another definition in the dictionary:
Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.
CPT-abbrev. Cost-Per-Thousand.
