another definition in the dictionary:
Push_Strategy-promotion to members of the marketing channel (mainly by means of personal selling) rather than promotion to end-users (mainly by means of advertising, sales promotion and publicity) to facilitate the flow of a good or service from producer to final consumer. See Pull Strategy, Push-Pull Strategy.
Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
Idea_Generation
the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
see also:
Habitual_Decisi
consumer decision making or problem solving requiring only minimal search for, and evaluation of, al ...
another definition in the dictionary:
Marketing_Chann-the path or route taken by goods and services as they move from producer to final consumer, in addition to the goods and services themselves, title, information, promotion and payment also move along the marketing channels carry. Also called Channels of Distribution. See Channel Flows, Marketing Intermediaries.
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Agribusiness
the marketing of food and fibre products. ...
another definition in the dictionary:
Joint_Venture-a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
Leader_Pricing-see Loss Leader Pricing.
Group_Selling
a selling situation in which a salesperson presents a product or product range to a group of buyers ...
another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.
Formal_Product
see Actual Product. ...
another definition in the dictionary:
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be ...
another definition in the dictionary:
ADMA-abbrev. Australian Direct Marketing Association.
Market_Atomisat-see Complete Segmentation, Custom Marketing.
