Marketing Dictionary

another definition in the dictionary:

Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.

Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.

Idea_Screening

see Screening.



see also:

Consumer_Credit
finance made available by leading companies to consumers for purchases with arrangements having been ...

another definition in the dictionary:

Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.

Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.

Consequence_Pro
verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a part ...

another definition in the dictionary:

Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.

Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.

Ceiling_Price
see Price Ceiling. ...

another definition in the dictionary:

Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.

Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.

Brand_Authorisa
the obtaining of distribution and display, usually of a consumer packaged good, through a retail out ...

another definition in the dictionary:

Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.

Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.

Person_Marketin
marketing activity aimed at creating target market awareness, and a favourable opinion, of a particu ...

another definition in the dictionary:

Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.

Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.


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