another definition in the dictionary:
Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.
Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.
Image_Persisten
the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
see also:
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.
Marketing_Orien-see Marketing Concept.
Decoding
the step in the communication process in which the receiver accepts and interprets the message. See ...
another definition in the dictionary:
Marketing_Orien-see Marketing Concept.
Liability-see Product Liability.
Cash_Discount
a reduction in price offered to a buyer in return for prompt settlement of account. See Discount. ...
another definition in the dictionary:
Consumer_Wearou-a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Sales_Literatur
printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids. ...
another definition in the dictionary:
Cold_Canvassing-see Cold Calling
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
Reseller_Market
the market consisting of wholesalers and retailers who buy products for resale purposes. ...
another definition in the dictionary:
Multiple_Sourci-buying supplies from several vendors so that the risk of any one source being unable to supply is minimised.
Contract_Law-the body of law relating to contracts.
